I am a PhD candidate in Marketing at Columbia Business School. 

I am on the 2026-2027 academic job market. 

I study consumer psychology, with a particular focus on the intersection between the marketplace and our social lives. My research examines when we ask for help versus turning to the market, how we judge the people and machines we transact with, and how social structures and marketplace design features shape the psychology of spending, borrowing, and saving.

Here is my CV. Find the most recent version of my job market paper here. Email me at np2730@columbia.edu.

Find me online here: 

• Google Scholar

• Bluesky